Brand Expansions

Citrin Cooperman launches new brand strategy

September 25, 2012

Citrin Cooperman needed to revamp their brand strategy following a decade of growth, a widely expanded range of services and a number of acquisitions. They also wanted to reinforce their singular focus on client needs and experience in helping clients achieve their goals.  Using straightforward copy, calls to action and emphatic statements, the firm informs their target audiences of their reach, capabilities and deep experience. To engage partners, managers and staff in importance of their new brand strategy, a program of training sessions, materials and special events were developed.


  • Brand Voice Development
  • Web Copy
  • Training Materials