A tagline’s promise

MicroRate's launches Luminis research services


Patricia’s work was clear and inspiring. She understood our needs and translated this into a practical product that will serve us in many areas and has helped us think about our market positioning and messaging in new ways. Sebastian Von Stauffenberg, CEO, MicroRate

MicroRate’s subscription research service, Luminis was launched in partnership with the Luxembourg government to provide investors in microfinance vehicles (MIVs) with key data, industry news and insights. The service’s tagline, The Power of Clarity, encapsulates the value of an independent research resource and supports the already established brand name Luminis. The tagline was created in tandem with a visual identity that evokes the bright focus of stage lighting and makes use of MicroRate’s brand colors.


  • Tagline
  • Brand Voice Development
  • Sales Materials Copy