Repositioning Hospitality

Invision's approach to memorable guest experiences.

Invision Consulting needed a reboot. Providing top tier restaurants and nightclubs with consulting services in New York City, Las Vegas and Washington, D.C., they were looking for ways to expand their business. As part of a visioning process, Making Words Count conducted in-depth interviews with current and past clients as well as target clients in their market and analyzed their competitive landscape. The insights helped Invision Consulting recognize the opportunity they had to reposition their services, revamp their pricing structure and develop a stronger sales and marketing communication platform.

Services:

  • Market Insight Research & Competitive Audit
  • Sales Collateral
  • Integrated Marketing Plan

Patricia guided me through a client review process and strategic business analysis that provided insights on where my business is now and how I can take it to the next level. She developed a smart marketing strategy for the business’s expansion supported by a practical marketing calendar that keeps us on target with our goals. Her cool-headed approach, frankness and discipline makes her someone I highly recommend.¬†

Linda Pratt, CEO & President, Invision Consulting