Membership’s Value

Scent Marketing Institute's Key Messaging

The Scent Marketing Institute is a trade association dedicated to expanding marketers’ knowledge of how scent can be used to enhance their customers’ experience.  Key messages, a new tagline and copy for the Institute was developed after extensive interviews with the Founder and research of comparable membership organizations. Defining the organization’s mission, activities and key benefits helped the Institute better communicate its value to prospective members, sponsors, advertisers and industry players and establish a baseline for all marketing communication activities.  The re-launched website exponentially increased site visits and served a central role in increasing membership and industry awareness.


  • Competitive Audit
  • Key Messaging
  • Tagline
  • Web Copy